If you work for a charity you're likely to hear 'supporter journey' banded about quite a bit, but what does it mean? And how can charities make a meaningful difference to their supporters?
1. Touchpoint mapping
2. Is Your Supporter Journey the Dreaded Gregorian One?
3. Is Donor-Centric Real or a Unicorn?
4. Good Enough Is No Longer Good Enough – Part 4: Donor Journeys