E50: Psychology of giving

January 27, 2019


In this podcast, we had the pleasure to speak to Dr. Kiki Koutmeridou, a behavioural scientist at Donor Voice, to discuss why people give to good causes and how charities, small and large, can develop strategies to better engage their donors.


Our discussion focused on the different motives people have when giving to a particular charity/cause, what charities can do to understand their donors identities better, and how charities must develop a long-term plan on donor stewardship.


1. Donor voice



2. The science behind why people give


Please reload

Featured Posts

E65: Bosses vs Leaders

August 25, 2019

Please reload

Recent Posts

November 3, 2019

October 20, 2019

September 22, 2019

September 8, 2019

August 25, 2019

June 30, 2019

Please reload