E50: Psychology of giving

January 27, 2019

 

In this podcast, we had the pleasure to speak to Dr. Kiki Koutmeridou, a behavioural scientist at Donor Voice, to discuss why people give to good causes and how charities, small and large, can develop strategies to better engage their donors.

 

Our discussion focused on the different motives people have when giving to a particular charity/cause, what charities can do to understand their donors identities better, and how charities must develop a long-term plan on donor stewardship.

 

1. Donor voice

https://www.thedonorvoice.com

 

2. The science behind why people give

https://www.theguardian.com/voluntary-sector-network/2015/mar/23/the-science-behind-why-people-give-money-to-charity

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