E74: Behavioural Economics

December 29, 2019

Expert, Bernard Ross, talks through the motivations and psychology of giving, and how that might help fundraisers better understand the behaviours behind giving.

 

1. Seven reasons why donors give

https://www.networkforgood.com/nonprofitblog/7-reasons-why-donors-give/

 

2. The science why people give

https://www.theguardian.com/voluntary-sector-network/2015/mar/23/the-science-behind-why-people-give-money-to-charity

 

3. CAF UK Giving 2019 report

https://www.cafonline.org/about-us/publications/2019-publications/uk-giving-2019

 

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