E:29 The Full Stop Campaign with Giles Pegram
We spoke to Giles Pegram CBE, architect of the NSPCCs 'Full Stop campaign', to find out how the NSPCC went from raising £3m to £185m annually.
1. Why you should consider a major appeal?
2. How NSPCC transformed from No.15 to No 3, in six discrete stages?
3. A bit more about Giles