E:40 Corporate Social Responsibility with Jo Taylor
Corporate Social Responsibility (CSR) means different things to different companies but is a term recognised as representing corporate support of the not-for-profit sector. The ways that companies support charities are varied and there are a number of opportunities for charities and companies to find mutually beneficial partnerships to further both their aims.
Here are a few examples of successful CSR initiatives.
1. GSK and Save the Children – new product example
2. Financial Time report on corporate giving decline