Expert, Bernard Ross, talks through the motivations and psychology of giving, and how that might help fundraisers better understand the behaviours behind giving.
1. Seven reasons why donors give https://www.networkforgood.com/nonprofitblog/7-reasons-why-donors-give/
2. The science why people give https://www.theguardian.com/voluntary-sector-network/2015/mar/23/the-science-behind-why-people-give-money-to-charity
3. CAF UK Giving 2019 report https://www.cafonline.org/about-us/publications/2019-publications/uk-giving-2019