E74: Behavioural Economics with Bernard Ross

Expert, Bernard Ross, talks through the motivations and psychology of giving, and how that might help fundraisers better understand the behaviours behind giving.

1. Seven reasons why donors give https://www.networkforgood.com/nonprofitblog/7-reasons-why-donors-give/

2. The science why people give https://www.theguardian.com/voluntary-sector-network/2015/mar/23/the-science-behind-why-people-give-money-to-charity

3. CAF UK Giving 2019 report https://www.cafonline.org/about-us/publications/2019-publications/uk-giving-2019