In this episode, we speak to Matt Barnett, Papa Bear at Bonjoro, about video messaging and how charities can use this to speak directly to their supporters. The idea of having a short sharp video message certainly excites me more than the idea of another email message so take a listen to how charities can use video messaging to be effective and impactful.
Originally an industrial designer and artist, Matt turned everything upside down to launch a tech company in Sydney, Australia. After a couple of false-starts, Bonjoro was born from a sales hack for his first business, where Matt would send every new lead a personal video to delight and surprise them. When customers started asking how they could do the same thing, Matt and the team decided to go all-in on the idea, and 3 years later Bonjoro has snowballed into a startup success story.
1. Charity Videos: Inspiring Non-Profit Examples: https://biteable.com/blog/inspiration/charity-videos-non-profit-video-examples/
2. Five Ways Charities Can Use Video To Promote Their Cause: https://www.theukdomain.uk/five-ways-charities-can-use-video/
3. Top Tips For Video Fundraising On A Shoestring https://charitydigital.org.uk/topics/topics/top-tips-for-video-fundraising-on-a-shoestring-6122
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