E:33 Supporter Journey with Kevin Schulman
If you work for a charity you're likely to hear 'supporter journey' banded about quite a bit, but what does it mean? And how can charities make a meaningful difference to their supporters?
Before joining DonorVoice as its CEO, Kevin worked in senior management roles for large agencies, successfully launching and building research firms specializing in customer commitment and retention.
An expert on customer loyalty, commitment and relationship management he has worked with leading academics in the field of Relationship Theory to develop and apply a temporal model of how relationships form and how organizations can impact each of the key constructs.
1. Touchpoint mapping
2. Is Your Supporter Journey the Dreaded Gregorian One?
3. Is Donor-Centric Real or a Unicorn?
4. Good Enough Is No Longer Good Enough – Part 4: Donor Journeys