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  • Writer's pictureCharity Chat Podcast

E247 - The Ukraine Appeal with Viktoriya Shtanko


In this episode we speak with Viktoriya Shtanko, founder of Ukraineappeal.org.uk. We speak about her journey from setting up the charity to evolving it to meet the fast changing needs of those she is seeking to help.


1. Setting up a charity


We heard from Viktoriya that setting up a charity requires self-education, knowledge, patience, and self-motivation and that it’s no easy task. This is consistent from others that we have interviewed on the topic and stresses the need for a passion not just to deliver for beneficiaries but also the wisdom to bring on board the resources needed to adapt and grow the charity to meet the needs of said beneficiaries.


2. Evolving your charity to meet changing needs


UkraineAppeal.org.uk is moving from supporting people with aid to introducing them to the resources available in the UK, specifically Milton Keynes, to assist them to find jobs, make connections, and build support networks. This evolution of mission is a lesson in recognising the changing needs of your organisation’s beneficiaries and how your work can and should evolve to meet their needs.


Find out more about The Ukraine Appeal: https://ukraineappeal.org.uk/


This episode of Charity Chat has been brought to you by our platinum sponsor Work for Good.


Work for Good is a fundraising platform helping businesses raise funds for charities through their sales. The platform makes the legal agreement needed for businesses to fundraise from sales quick and simple. Saving charities time and resource, and enabling them to raise more unrestricted income.

Pop to www.workforgood.co.uk to learn more and book a free demo.


We hope you enjoy this week’s episode.


Related episodes that you may be interested in:


E191 - Equality Matters with Javed Thomas -

E193 - Measuring Impact With Rosie McLeod -


E187 - The Charity Landscape Report With Catherine Mahoney And Alan Lally - Francis -

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