E57: Strategic Partnerships with Jo Taylor
We welcome back Jo Taylor on corporate account management. She covers key topics including how to systematically achieve the best results from your partners, meeting expectations and how to deal with a tricky situation when objectives are not being met.
As the account manager, you are often expected to deliver against the odds and are responsible for every element of a partnership. In this episode, we talk about some of the harder aspects of corporate fundraising including when things don't always go to plan.
1) More than just delivering
2) 10 great charity partnerships
3) More than just big cheques
4) What to do if your hard work still isn't getting results