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  • Writer's pictureCharity Chat Podcast

E235 - Celebrating International Women's Day with Maria Chenoweth and Veronica Bamford-Deane

Updated: Mar 13, 2023

“…charities – we mop up and fund and support the things that governments don’t, the neglected things, so imagine walking into a store and… buying your clothing, your fashion, and that money could go to end-of-life care, it goes to research into cancer… ten charities and ten outcomes…” – Maria Chenoweth

In this episode guest host, Veronica Bamford-Deane speaks with CEO at TRAID London and co-founder of the first Charity Supermarket, Maria Chenoweth, about International Women’s Day.

1. Mistakes are essential for learning

Maria talked about her origin story and how this led her to becoming CEO of TRAID, and how her passion helped her to take on this role and turn around the charity to become a thriving and growing force for the sector’s retail work.

2. External looking

Maria talked about taking on an MBA and how this helped her to look out rather than in and benefitted her in helping to develop the first charity supermarket.

Getting charity retail in the same space as non-charity retail and bringing charities together to provide customers a greater experience.

3. International Women’s Day

Maria has succeeded in business by doing things differently, being bold and reaching for what she wants. At times she has faced push back but through determination and a tenacity she has helped to turn around a charity and help it to grow.

Find out more:

This episode of Charity Chat has been brought to you by our platinum sponsor Work for Good. Work for Good believes everyone should be able to turn the work they do into good. Through their fundraising platform, they offer charities a way to engage and work with small businesses, including founders, owners and sole traders who want to make an impact for charities through their sales. To find out more, please visit

We hope you enjoy this week’s episode.

Related episodes that you may be interested in:

E197 - System Strategy with Seth Reynolds -

E207 - The Legacy Fundraising Chat With Sanita Guddu -

E187 - The Charity Landscape Report With Catherine Mahoney And Alan Lally - Francis -


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